TITLE:
TOYOTA UNDER FIRE (hardcover)
AUTHOR:
JEFFREY K .LIKER, TIMOTHY N. OGDEN
PUBLISHER:
Mc GRAW HILL
YEAR PUBLISHED:
2011
NO.OF PAGES:
241
PRICE:
RM 68.00 (original price RM 80.00) + RM 7.00 delivery cost
CONDITION:
NEW
DESCRIPTION:
Toyota faces one of the most testing time between the year of 2008 and 2010, with cars recall and recession that hit the company big time in term of sales, profitability and most damaging of all, reputation as the top car maker in the world.
But being Toyota, it does not share the same fate of other big companies that fail, because deep inside Toyota embraces a business culture that is ready to eliminate any obstacles and come out stronger.
Learn how Toyota manage to pull itself out of the crisis and immersed yourself in the strategy to develop sustainable business culture, the Toyota way.
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